"Sobre este título" puede pertenecer a otra edición de este libro. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus. Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. The 22 Immutable Laws of Marketing Jack Trout, Al Ries Bookmate Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. Ries and Trout spent more than 25 years studying the successes and failures of countless well-known and little-known brands, and they boiled their findings down to these 22 principles. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. In The 22 Immutable Laws of Marketing, advertising experts Al Ries and Jack Trout explain the universal laws that govern what works and what doesn’t in marketing. Consequently, this book is at once a biography, a social history and a detective story which is a tribute to a clan and a remarkable family within that clan.Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. As a result her biographers have either ignored this period or glossed over it, but Hugh Douglas has carried out research in Scotland, North Carolina and Nova Scotia to build up a picture of these lost years. Flora endured as much as anyone, but she suffered it in silence. Little was recorded of the appalling suffering of women and children during this bitter war and its aftermath, despite their hardships being much worse than that of the men who were directly involved in it. Because of this reticence and the fact that she and her husband lost everything in North Carolina during the American War of Independence, it is difficult to write a conventional biography of her. Al Ries and his daughter and business partner Laura Ries are two of the worlds best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. Al Ries and Jack Trout, two of the worlds most successful marketing strategists, call. She seldom spoke of the journey over the sea to Skye with Bonnie Prince Charlie and rarely used her popularity to benefit herself during her hard life. The 22 Immutable Laws of Marketing by Al Ries & Jack Trout. The Big Takeaways: Be the first to market. The 22 Immutable Laws of Marketing allows readers to visualize marketing in the real-world to understand what marketing techniques can stand against their rivals.
They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek. The 22 Immutable Laws of Marketing Book Summary (PDF) by Al Ries and Jack Trout. Start reading Summary: The 22 Immutable Laws of Marketing for free online and get access to an unlimited library of academic and non-fiction books on Perlego. Flora MacDonald never sought the fame that her contemporaries and history bestowed on her. Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies.